We gave a lot of thought to what these four main headings should be. Come and share with
us in the TEB BNP Paribas world your FinTech solutions in the following areas. Let’s
develop them together and make a significant mark of our own on the future of
banking.
If you think that you can make such advances and your algorithm provides ways to offer
brand-new solutions to the things you dream about now, we invite you to join the TEB BNP
Paribas global community in order to develop your ideas with a bank in the real
world.
As financial institutions, we operate in accordance with the “Know Your Customer”
principle: we analyze customers’ needs, we manage customer risks, and we keep customer
information current. And the reason we do all this is customer security.
Possessing both
the information (identity and address confirmation, occupation, etc) that must be
supplied to become a bank’s customer and customer-related data and updating that data at
regular intervals are very important to a bank’s ability to know its customers. At the
same time the information that customers share with banks should also be checked at
regular intervals so as to keep track of any changes. Moreover the confidentiality of
customer information and its security in the mobile and internet environments is
becoming increasingly more important.
DIGITAL CONSULTING SERVICES:
Robo-advisory
Although there may be differences in specific details and practices throughout the
world, so-called “robo-advisors” are essentially algorithm-driven software systems
that provide customers with investment advisory services. Such systems are not
actively used in our country at present. We would be eager to see and would like to
work together on robo-advisory products and services that have been adapted to local
customer profiles as well as different/original algorithms/business models that are
capable of leading to innovations not just in Turkey but around the world.
Virtual customer relationship management
In today’s increasingly more hectic pace in every aspect of working and living,
banking finds itself having to respond to people’s increasingly greater needs.
Innovative new products and services are constantly being developed and offered to
make life easier.
The virtual customer service representative or specialist is an up-and-coming new
concept that allows customers to take care of their banking business whenever they
want and wherever they may be. We believe that advances and new ideas in virtual
customer relationship management will open a new era in banking. Brand-new
opportunities are made possible by secure infrastructures that recognize users, by
improvements in mobile technology, and by the ability to interact with many more
objects and at higher speeds over the internet. Supported by advances in artificial
intelligence, these systems are increasingly evolving into personal-solution-focused
structures that interact with a user’s interests and wishes. We believe that models
which use artificial intelligence to achieve such personalization and which have
been adapted to meet the needs of banking could add more value at every stage of
people’s lives and become the factor that determines an individual’s choice of bank
in the future.
BIG DATA:
Real-Time Marketing
We want to know our customers; indeed we want to know them very well. We also give
extra importance to data security. In other words we don’t just know: we also keep
that knowledge secure. To do this, we engage in a never-ending effort to deliver
better service through big data. Marketing activities nowadays thrive and expand
through big data, which is constantly getting bigger through the addition of
real-time harvested and customer-supplied information.
New Payment / Merchant Technologies
Payment Systems and technologies are developing and changing every day. We know that
we have all the vision and technology and our country is far ahead of other
countries on this area. Upon this, we are looking for ideas that will provide
products and services for businesses with integrated POS and cash register tablets
via cable. We want to be placed as, "TEB POS can do this" in mind.
ARTIFICIAL INTELLIGENCE:
Loyalty / Gamification
By far the most common credit card and POS system practices in Turkey involve
bank-supplied creative incentives such as points, cash-backs, and similar rewards
that vendors and cardholders earn when the cards and devices are used to pay for
purchases. In most cases these systems include additional discounts that are
provided when purchases are made from merchant partners (including travel agents)
with which banks have entered into agreements. Loyalty programs which go beyond
existing ones, whose specifics have been adapted to our own country’s customer
profile and segmentation, which break new ground in both physical and digital/mobile
systems, which increase a bank’s card and POS customer use numbers and volumes
through the use of game mechanisms, and which have innovative features capable of
attracting new card and POS users would be in demand not just at TEB in Turkey but
in the 80 countries where BNP Paribas has a presence. In particular, anything which
would allow retail users’ spending habits to be monitored and managed and which
would encourage such users to save would be very important for banks in particular
and for the promotion of thrift in Turkey in general. Moreover modernized,
“no-frills” branches and branches which have been laid out to address specific
customer segments are going to become increasingly more important in the future of
the banking industry. The low-costs solutions supplied through these channels could
easily satisfy customers’ needs for products and services that do not entail the
provision of advice or guidance.
What we expect from you
First of all we expect you to develop one or more of these four general ideas through
your own knowledge, research, experience, and abilities: in other words we expect
you to create your own original idea yourself. Supposing you had our support, what
sort of alpha-level product or service do you think your 2-3 person team could come
up with in three to six months? What sorts of algorithms, interfaces, operational
mechanisms would you transform into a world-class product or service? We’re asking
you to present a business plan of not more than a page and a half. We think this
plan should include such sections as the particulars of the product you’ve got in
mind, the value it adds, the resources you’ll need, the timing, the team, the
methodology, and what you expect us to do. You don’t need to include information
about the existence of the problem or market dimensions: we think we’ve already got
a good idea about those things.
What will we be doing as a bank?
First off we have to tell you what we won’t be doing. We’re involved in something
the likes of which has never been seen before in the corporate world.
If this were something that we needed for example, we’d just buy it or outsource it.
If we didn’t think there was some world-class thing that only you could achieve
through your creativity, we’d do it ourselves. Or if the ideas were entirely your
own we’d “incubate” or “accelerate” them.
To be honest we don’t quite know what to call what it is we’re doing and maybe you
can help us out with that too. But for the time being we’re calling it “TEB FinTech
Future Four”.
We’ll provide you with enough time and access to finance, bank data, and experts to
get out an alpha-level product. In return for that we would hope to be the
first/reference customer for your product under fair-market conditions. Two bank
executives who are specialists in private banking and retail banking and executives
responsible for the bank’s IT systems will sit with with you once a month in
meetings during which they’ll give you advice and help on how to make more progress
with your idea. The financial support which the bank provides is to be used to take
care of whatever needs you wish during or, if you’re a team, to defray your costs
during the incubation period. We will make an effort to give you access to other
agencies and organizations which the bank works closely with. Our only condition is
a limited period of exclusivity in Turkey: we will have no other restrictions or
claims of shares or rights. Is that hard to believe? There’s more…
Our partners get involved
Our consulting partner Smyrna Capital (www.smyrnacapital.com)
will be providing the team it selects with financial support during the
alpha-product stage. Because they will be working closely with these investors, the
teams will have full to invaluable advice concerning a host of issues ranging from
setting up a company in another country to legal advice, from accounting practices
to taking on partners, and from applying for patents to attracting customers.
They’ll also have access to the business management consultancy, entrepreneurship
training, and office and other support services provided by TEB Startup Business
Banking and likewise be entitled to make a presentation to the members of the TEB
Private Investor Society, Turkey’s award-winning and most active angel investment
network.
Selection and corporate incubation processes
Because we’re aspiring to do something that’s never been done before, there must also
be things that we don’t know or can’t foresee right now. That’s why, just as we’re
willing to take a chance with you, we’re asking you to take a chance with us and
believe that we’re sincere when we say that there are things that can’t be
anticipated at the moment. So let’s learn together, dream together, and create
together as venturesome partners who believe in each other.